BDC Manifesto 10

10 Permanence

We are against the culture of obsolescence. We make designs that last. We make things that get better with use, age and the beauty of patina.

We despise momentary trends.

We prefer simple shapes, classic typography and timeless stories. We strive for this in design because it is good for our minds, the planet, our economies and our overconsumptive nature.

We like design to be clean, strong and lasting.

Jesse Barney