BDC Manifesto 08

08 Synthesis

Experience with a broad spectrum of techniques, mediums and applications is exceedingly helpful in design. It enhances our empathy. Synthesis begets synthesis. The more we synthesize, the more rapidly we can expand into new areas of thinking and bring in new information and skills.

On the other side, design is the ultimate discipline of synthesis. The principles of design apply everywhere. Comprehensive understanding of design enables more immediate synthesis of anything.

Jesse Barney