BDC Manifesto 07

07 Culture

I am all for breaking rules. We take our culture to new places that way. However, most of culture is built out of what has been built before us. Respecting the tradition and history of design is more important than being original.

Originality after all is mostly the remixing and innovating of tradition. We all stand on the shoulders of giants and our designs succeed when we remember that.

Jesse Barney