BDC Manifesto 04

As Massimo Vignelli said, “God is in the details.” It is the discipline of process that reveals the details. Creativity does not come through glimpses of inspiration. It is the dedication of consistently applying skill and knowledge with a sprinkle of bravery that brings forth magic.

Process is one of the keys to great design.

Process means we keep going. We don’t stop. We keep digging and exploring.

Jesse Barney