BDC Manifesto 03

03 Engage

If we have understanding in our designs and we are communicating, but not touching lives, minds and hearts, then we have missed the mark. This does not mean we stoop to whatever current fad we can to obtain a moment of engagement. We have to find the kernel of truth in our design, because when we find that, we will touch the tribe that we are solving the problem for, creating change, leading to engagement that was not there before.

By standing firm in the river of fads with conviction for what we stand for, we become timeless trendsetters and connect with the best of humanity.

Jesse Barney