Montana State Hempfest needed a logo for their Fest Fam brand to unite their superfans and loyal attendees.
Problem
MTHF had been calling their loyal attendees volunteers and staff "Fest Fam" for years. It stuck and everyone used it. So they decided to create a brand and logo so they could create collectible merch to increase the vibe.
Outcome
Fest Fam became the overarching brand behind all of their events and continues to be the mainstay brand behind everything they do.