Baked by the River needed a fresh start for their iconic and historic firehouse dispensary in Lambertville, NJ.
Year
2024
Client
Baked by the River
Website
https://bakedbytheriver.com/
Problem
Most dispensaries are the same, boring clean and imitating apple stores. Baked by the River wanted to go a different direction with a brand reminiscent of old world apothecary. They also occupy a historic building in historic Lambertville, NJ, so the brand had to look like it fit in with 200 years of tradition.
Outcome
Baked by the River has become a cornerstone of the New Jersey industry with a progressive mission and a traditional look and feel that is unmatched not only in New Jersey, but also nationwide.