Baked by the River needed a fresh start for their iconic and historic firehouse dispensary in Lambertville, NJ.
Problem
Most dispensaries are the same, boring clean and imitating apple stores. Baked by the River wanted to go a different direction with a brand reminiscent of old world apothecary. They also occupy a historic building in historic Lambertville, NJ, so the brand had to look like it fit in with 200 years of tradition.
Outcome
Baked by the River has become a cornerstone of the New Jersey industry with a progressive mission and a traditional look and feel that is unmatched not only in New Jersey, but also nationwide.